User Generated Content and Reputation Management
One of the biggest changes brought forth by the internet is the leveling of the field between major media outlets and individuals on the web. With the internet empowering anyone with a computer and an...
View ArticleReputation Management - Responding to Negative Posts and Reviews
Complaints are a fact of life for any business. The cold fact is that while the experience you provide or how your product performs may satisfy 99 people out of 100, there is still that one person out...
View ArticleReputation Management and Defining the Haters
While organized efforts along the lines of corporate espionage to damage a competitor’s reputation do occur, the vast majority of reputation management headaches are simply the result of the honest...
View ArticleIs Your Online Reputation Under Attack?
When people read about online reputation attacks the general assumption is that these attacks come with agendas of laying targeted businesses to ruin. While there are situations where this might be...
View ArticleHarvard Gets it Wrong on Reputation Management
The recently released “Internet Defamation as Profit Center: The Monetization of Online Harassment” from the Harvard Journal of Law and Gender sure doesn’t think much of the rapidly growing number of...
View ArticleWhy Reputation Management is More Than Just a Defense Strategy
Reputation management is often perceived purely as a defense strategy to be put in place once a company comes under attack from negative publicity on the web. In reality, reputation management...
View ArticlePartnering Public Relations with Your Reputation Management Strategy
As the practice of reputation management continues its rise as a brand building and protection tool, the calls for the death of Public Relations are increasing as well. This isn’t necessarily the case...
View ArticleIs Reputation Management the New PR?
In both PR and reputation management the objective is all about influencing the kind of information users see; one using traditional media while the other uses the web. While the objectives of each...
View ArticleClik here to view.
The Huffington Post Gets the Reputation Management Wrong
It’s almost impossible to win with shameless link baiting, especially when it relates to a tragedy but that didn’t stop The Huffington Post’s blogger Tricia Fox from trying it anyway. On the day...
View ArticleClik here to view.
Why Reputation Management Will be More Important than PR
Traditional public relations was the way companies managed their reputations and their public image. Whether the campaign was proactive or trying to fix an issue that was hampering a client, the...
View Article
